Tag: society

Painful Consumption Experiences

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There’s a things in marketing called paying for painful consumption experiences. I heard about this for the first time a few days ago and it refers to things like boxing, triathlons or climbing. They’re not always pleasant and we potentially suffer pain when we complete them. From a marketing perspective it would be why people are willing to pay for these things and how to make them do it. How can you convince someone to not only participate in something that will leave them in pain but actively give you money to inflict it upon them.

When we think of it that way human behaviour can be bizarre. What it does suggest is that our everyday existences lack something so basic and necessary that we will go to extreme lengths to achieve it. It isn’t that we need to experience the sensation of pain, it is the affect upon the human body that experiencing this sensation has. Can we really compare sitting in an office all day or working in retail or whatever average job we may have, to being out hunting an animal for food to survive. Can we even compare it to working in a factory during the industrial revolution. The point is that after thousands of years of feeling the intensity and adrenaline of daily survival we’re now living such safe lives that we actively go out in search of this feeling our bodies have ordinarily been experiencing all these years prior. We need it. But why?

Anyone who has done something extreme like a boxing match, skydiving or climbing a rockface will tell you it makes them feel real. It makes life feel real. They know they’re alive because they feel true existence in that moment. Partly they’re finally there in the present moment. Your head cannot be in the clouds dreaming about the future, the past or dinner when you have to be fully focused on simply getting through that moment. No wonder people hunt out that feeling. You don’t get that punching numbers behind an office screen all day, and I don’t say that critically of punching numbers it is simply an example. The truth is not everybody wants a painful consumption experience. That is also fine.

But why pay for it. Surely we could just go out and swim across the nearest lake or create our own version of these extreme survival things in the nearest woods. That involves effort to set up so it is probably a bad example but there are plenty of extreme things we can do without feeling the need to pay for them or be manipulated by marketing. We put a certain type of value on things when we pay for them. In a way that is how we can create value. If it isn’t handmade or has some emotional importance the likelihood is the other determining factor is a financial one. This is society and this is how we have become programmed to get things. If we want it we pay for it. If we want adrenaline, we’re likely going to find something we can spend money on that will give us that feeling. The marketers understand. They understand us better than we do.

The Barrier Of Conditions

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“Those who prefer their principles over their happiness, they refuse to be happy outside the conditions they seem to have attached to their happiness.”

It’s always nice to start with some Camus. These French (-Algerian) intellectuals really knew how to get people thinking and living. So thinking we must do. What conditions have we attached to our own happiness then. A momentary chance for some introspective thought perhaps. If we are honest with ourselves we will see the conditions we either try to live by or aspire to. If we are willing to take that further we may just accept an imbalance between the desire to achieve an idea over allowing happiness to happen. How much of this then is influenced by our habitual responses to moments and life. The conditions we set on life are nothing but ideas and learned responses to moments. We are fixed. If we create these conditions, or we have these conditions created for us and we accept them as such, and either refuse or are unable to view any other version of happiness, we likely set ourselves up for failure.

If there is anything this year has taught it’s that being fixed and not being able to look beyond our narrow ideas of future and desire will only lead to our own suffering. I doubt there are many people out there currently who have managed to live the exact version of 2020 as they had foreseen and hoped for when the first of January ding donged into existence. Most people are either working from home, still furloughed, back in their workplace or redundant. Had anyone here not been able to accept this change then they would suffer. Their previous conditions of happiness would be impossible to achieve. Habits have had to change.

This can only be a good thing. One benefit of immigration as people come from different cultures they view the one they’re entering with a fresh perspective. Those who live within their own culture are more likely to view their world as normal and in that case how it should be, this is just the way it is both good and bad. People see what is missing because they bring part of what is normal for them with them. They see a hole with fresh eyes, fill it and changed the habitual structure of society. The populace embrace this but fear it too.

Will what we are experiencing do similar. The circumstances and events are different, it is unlikely to be about people entering a society as our miserable little island appears more closed off than ever before, but there will be tangible changes which may only become evident in a few years. What is the point of principles if they’re so limiting as to restrict any possibility of happiness. We are living in what appears to be increasingly evolving conditions and how we deal with that will determine how we move forward as a society and individually. Habitual flexibility and happiness may just turn out to be one and the same after all.

The Evolution Of The Elders

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Apparently one in five girls born now can expect to live to the age of one hundred. They will see the twenty-second century. For someone born in the twentieth century that is something I struggle to comprehend without my mind going all sci-fiction. Imagining it will be similar to what was expected in the year two thousand by those in the sixties is probably the easiest way to give you an idea. I could now go into wandering through the realms of possibilities but will resist the temptation. This is more about an ageing population.

We already have ageing populations in many parts of the world. If memory serves me then I think a populace needs two point one children born per couple for the population to maintain an average age capable of working, paying taxes and keeping society going. The idea of per couple sounds like a strange one considering relationships don’t quite work in that traditional way anymore but those statistics were perhaps created when it was more relevant. An ageing population is seen as a sign that in the long term a country will have serious problems but I wonder if this isn’t the wrong way to look at things.

The three phase life that has been the cornerstone of how people lived in the last hundred years is starting to look like a part of the past. The three phases are childhood education, working life and retirement. Childhood education is something that seems to be stretching into our twenties now. People seem less inclined to finish education and settle down into adult life instead waiting until they get into their thirties. Work life is no longer about working for one company your whole career or even one field the entire time. It is now far more common to jump from company to company as well as being possible to change careers in some cases multiple times. These two parts are I believe pretty obvious, people know this because they are living this. I am sharing no groundbreaking ideas.

What is worth addressing though is retirement and the role of people in society as they age. If populations are getting older, one thread that goes around is that the elderly are a drain on society. Does that miss possibilities though? We can’t afford to pay their pensions is a common one. The retirement age in the UK has gone up in the last few years and I imagine if we carry on like this and I make it that far it will have gone up a few more times before I become eligible. Modern medicine, improved diets and understanding of healthy living will keep people alive longer but we need to think about their quality of life. What this doesn’t mean though is improve their quality of life and flog them in the workplace until they – we – drop.

If people have worked for forty or fifty years, they may not physically be capable anymore but they offer something people of younger generations don’t have. There once was a time when communities looked to the elders for understanding and wisdom. They weren’t always viewed as a drain who should be put in nursing homes to wait for death. If we are going to have ageing populations, and people living longer who are unable to work and who after forty years have earnt the right not to, we need to find ways of including these people in a way in which they’re not viewed as a burden. To do this we need to stop viewing peoples worth and value through economic eyes and instead through community based compassionate ones. People of all ages have something to offer. The young can learn from the old just as the old can gain vitality and life from the young. We can see the differing values but first we must learn how. Maybe if we had less old people and more elders we may see a way how.

A Bright Sun Shining Day

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This sunshine is really starting to become a positive factor in life. April was torturous stuck inside while we embraced another new the hottest month on record from our living rooms and through our windows. But now that we’re all free(ish) it’s time to get out there and live again. I usually tell people I meet abroad that the best time to visit Scotland is April and May but that usually one of them is sunny and the other raining. This year it seems to be a bit of both, both sunny that is. It’s also worth remembering it’s nearly June. It’s also a bit shocking then that we have had this virus running about since March, over two months ago. Maybe some will disagree but it doesn’t feel like it’s dragged, we now have a new normal and I didn’t even see it coming.

It is scary in how easily we can just get used to new conditions in our lives, how society can become something completely different and we just get on with it. It can’t be a surprise to anyone that dictatorships slowing ebb into creation out of once semi-healthy societies. This new normal the Health Secretary was talking about. On the other hand it’s also a wonderful thing because there is something incredible in our collective ability to adapt. I’m sure it’s less our brains that have helped humans survive and thrive until this point than our ability to adapt to new events and circumstance. That ability could though be down to our big brains. Although it would also be our ability to adapt that gave our brains the chance to develop and become big in the first place. So like usual it’s a little bit of everything and I’m risking going both back and forth, and in a circle at the same time.

It would be impossible to mention all this glorious weather without mentioning climate change of course. It’s not impossible but it’s not always easy to sit there enjoying all this sunshine and warmth, remembering that it wasn’t always this way. Beautiful though it is it’s also probably going to kill us all and those big brains won’t be much use then. That was probably an unnecessary downer but it’s always such an effort to find that balance between downer and realism, unless realism is the downer. I’m sure we’ll be able to adapt, we’ll find a way. It’s just a shame we’ll have to adapt and leave this beautiful world behind to survive in a world of floods, deserts and food crisis’. I will say though it does make me want to drink cider. Lots of lovely cold cider.

The Real Lord Of The Flies

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I awoke this morning to discover I had been sent the same link to an article by two different people. Interestingly enough they both share the same birthday just to add an extra layer of intrigue. This then is an article in the Guardian about ‘the real Lord Of The Flies‘; as they describe the story of six boys in the 1970s who found themselves stranded on a small island off Tonga for eighteen months. Incidentally I mentioned William Golding, the author of the dystopian novel that inspired the article, just the other day when I discussed one of his plays. The Lord Of The Flies is a great story, and like others I found his ability to get inside the psyche of these boys and explore the depths of human behaviour remarkable. It helped he was a Headmaster at a school, and according to this article a depressed alcoholic who sometimes beat his own kids. It suddenly becomes clearer why he had such little faith in the fictional children he created working together towards any kind of positive outcome. They really were the naughty little archetypal child of his time, this being the 1950s.

The article is quite interesting though because it raises the prospect that in fact the inevitable outcome of such a scenario is not death and destruction as these kids from the real version proved. Over the course of their eighteen stranded months they managed to exist in their own structured, disciplined and harmonious little world. They worked together and despite some serious incidents managed to all survive intact and healthy. The article is adapted from a new book by Rutger Bregman called Humankind, he previously wrote the relatively well known Utopia For Realists which I haven’t read but I hear is very good. He is attempting to change the narrative to one that shows “how much stronger we are if we can lean on each other” than the tired old one which convinces us we’re a destructive animal destined to ultimately destroy ourselves. There are and continue to be many stories out there of us working together when required, and the fact we have survived this far shows we must have been and still are capable of this cooperation.

It is important to mention though that clearly society is full of psychopaths and all it would take is for one person in the group to adopt that position for events to take another turn, as Lord Of The Flies demonstrates. In many cases then it turns out luck plays a defining role, the luck of who else you would find yourself stranded with. Perhaps if we knew a little more about how to handle such situations, to resolve a destructive element, we may be a little better prepared but how to do that is beyond my limited knowledge. Still narratives clearly can and need to be redrawn if we are ever to come together and survive as a species to benefit of all life on earth. Perhaps it’s time to see whether we can feasibly translate one of these micro examples onto the world at large.

A Delivery Of Bread, Harmony and Brexit

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Today began with an interesting morning of delivering bread. I went along this morning with one of the delivery drivers so I could learn his route in case he ever needs some one to cover him. This driver is an interesting man. Certainly at three o’clock in the morning he was far more chatty than I expected but after I while I managed to warm up and discover the ability to hold conversation. We chatted about a few things but at one point after I told him I had lived in Greece for a few years he asked me what the situation with the immigrants is. Now this kind of question can go one of two ways and it comes from a basis usually of “poor refugees” or “economic migrants we may have to be wary of”. I have found myself in this situation enough times to recognise this and give a general answer about how conditions are terrible there and now I can warn of the dangers of this virus in the camps. If he is inclined to be on the economic migrant side of the debate he doesn’t really get a window into the conversation from that angle and I’m careful not to go full refugee’s need rescuing and help coming to Britain because it opens up the possibilities of pointless arguments I cannot be bothered with.

Inevitably the conversation one way or another led onto politics and down the rabbit hole of nostalgia that Brexit has become. He was confident enough of his beliefs to admit to disliking faceless bureaucrats and being pro-Brexit. I suggested it wasn’t as straightforward as that because unfortunately we have plenty of faceless bureaucrats in the UK, we will soon be the United States’ little bitch and I enjoy living and working in foreign countries. The conversation very quickly got to the point we’ve all recognised before where the next step is basically you saying “No you’re wrong” and him saying “No actually you’re wrong”. For anyone who had one, a Brexit discussion reaches a very quick climax of that exact sort without fail. And you know what, there was something about that moment which I realised I missed.

The chap I was having this debate with was the archetypal northern mid-50s working man, he was even called Dave. That is no word of a lie. I like him he’s a good man and I really enjoyed this conversation about a topic which we’ve all forgotten took over our lives six months ago before we moved onto the killer virus. It was painfully evident that despite society having an enormous hug we’ve still got a long way to go to build bridges and men like Dave are still as determined about their understanding of societies ills as snowflake millennials like me of their opposite.

I still can’t get over how much of the perfect box he fit in and genuinely I’m not saying that as a criticism. I think we all forget in our determination to be right and force our version of right on others that we may just be wrong. It is only in understanding that and that men like Dave are not the enemy but very much on the same team as us that we may actually remove those who have pillaged and offered such little genuine hope to people. Dave hasn’t created this shit show, neither have I although we both continue to allow it’s existence as we wag fingers at each other while having our pockets picked. We talk of this virus bringing us together as a society but if we don’t get over any of the other bullshit we’ll just as quickly become divided down old lines once more. It’ll take us all. If not the old order will have won once again.

To The Ramparts Lads

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This virus has seemingly thrown everything that we know in a blender and regurgitated nothing but confusion. People have seen what was once sure to them destroyed, panicked and hidden away in fortress’ made of toilet roll. I just read that as a result of an expected lack of applicants universities will be sharing out places equally amongst themselves for next year. Obviously the best will still get the best and so on but importantly none will be left behind and risk closure. This reminded me of a theme that seems to be spreading about how in times of crisis our nation states and governments who once firmly espoused and embraced free market capitalist economics are finding themselves surviving this pandemic not through the free market but through embracing more socialist methodologies. This first arose with governments protecting the wages of people forced to down tools with the help of this mythological eighty percent everyone is talking about but has never seen. The usual ignorant trope about who is going to pay for all the generosity is in normal circumstances bullshit but unfortunately here it becomes relevant; if nobody is working at all eventually the money and produce will run dry. I don’t class this generosity as socialism though, it may be a social support to the people but could equally be seen as a short term injection into the economy so as to protect it in it’s current form.

Regardless clearly free market economics doesn’t work when the perfect circumstances for it are not in place. The moment this happens people start to rely on the state and the state starts to tighten regulations and legislations. If the free market we are led to believe as the only possible existence clearly only works in certain exact circumstances, and even then clearly not for everybody and at the expense of many, then perhaps we’re currently living in the wrong circumstances. Perhaps we should be looking at a more robust economic system that can withstand crisis and not rely on – cough cough – handouts. Some would argue that another system would not work in these societies we’ve created but if we’ve created these societies we can create others. These may support other economic models and not free market economics. Free market capitalism would not be viable just as more equal economic models apparently aren’t now. It all depends upon the prism you view it through and the foundations you rely upon. All that is clear though is that the very economic model that usually vilifies handouts requires them when the perfect conditions for it’s existence are not met. Perhaps it’s time to stop relying on something so flimsy for something so important. If a new society needs to be created, well then, a new society it is.

Maybe And Probably Not

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How do we really know. Fixed absolute ideas of how things were. What if one clue to histories truth was lost and now we determinedly believe an inaccurate story. We miss one piece of the jigsaw, now we cannot see what once was. What if all we need is this one piece to confirm what many suspect but none can prove, do we dismiss entirely the possibility that this may in fact be the true story and not the one we think we know. When do we learn to question. Who do we trust to ask the right questions. What if we already have the piece but refuse to believe what it is showing us, at some point we need to accept, but do we ever do this as final. Should we.

And then our ideas in general. Our beliefs range far and wide. Think of all the philosophers out there disagreeing with each other. They can’t all be right but seemingly each one is. Each set of eyes view their own truth. In that case what is right. Do we have objective truths, how about one truth. Did that truth change when a new piece of the jigsaw is added and what happens when some accept it and the others turn away. If the greatest minds cannot agree, what hope are we.

How do we know the truth about scientific explanations or medicines. Both may be true at this time but new truths are constantly discovered and newer truths again. Always missing the point as the only truth being the inaccuracy of the old and therefore the latest too. How many letters behind my name are required before I can credibly speak these words. We never accept anything as final says the scientist or doctor before professing an absolute belief that they are right and you are wrong. They have facts but can they ever be true.

How do we really know that what we believe in politics. What if we are wrong. Are we strong enough, and arguably are we smart enough, to take a step back from what we believe and think we believe, see these beliefs for what they really are and readdress them. Can we do this objectively or will we be forever tarnished by the inaccuracies of existence. In these subjective times that have existed for eternity, we will never know as they run for another infinite millennia.

How do we advance society and people, and what really is the best approach to running a community. What if we’re wrong? No one person is the same yet we box the pack away into the very same space the world over. Who are we to tell others they are doing it wrong when we have never checked to see if we’re doing it right. Are we doing it right. Am I doing it right. I don’t even know what right is. I definitely don’t know their right.

As religion pokes it’s empty head around the corner we decide to not even entertain.

But to all I say maybe and probably not. Let’s start from there.

Prioritise Dreams

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There was an article on the BBC today which I found very interesting in how it allowed for different perspectives of how we view society. The article discussed how the hopes and dreams of youths are at odds with the type of jobs that will be available to them. Apparently “five times as many seventeen and eighteen year olds in the UK want to work in art, culture, entertainment and sport as there are jobs available” and that equated to over half of those surveyed only wanting to work in this sector. Seemingly the industry that requires people the most is accommodation and catering, unfortunately for them they require seven times the number of students who expressed an interest, wholesale and retail appears to suffering from similar disinterest. According to this article, the report believes “young people’s career aspirations need to be constructively challenged”. The article then moves on to how certain young people potentially feel they cannot achieve career goals because of their gender, ethnicity or social-economic background.

Now this article can be viewed two ways I would suggest. On the one hand it can be seen that the youth of today need to embrace a little reality, that they won’t always be able to do the jobs they want, must stop being fixated with being either Instagram models or footballers – terrible gender stereotyping I know but humour me – but also not allow the barriers of their own existence to hold them back from a more serious career. On the other hand it appears that the majority of young people want an interesting, creative career in the arts and entertainment world, and not to be working as waiters or hotel cleaners. To completely dismiss the first idea would most likely expose a glaring ignorance about the realities of life for many people, “destined for disappointment” as the article put it, but that doesn’t mean there isn’t some truth in it. However what the article seems to not take into consideration, and this is understandable given the angle it is written from, is that if the young peoples desires “do not meet the demands of the economy” then perhaps the economy should not be the factor that dictates what work people do, perhaps society has it’s priorities wrong.

I would love to see the numbers of people wanting to be artists and musicians, over Instagram models and footballers, because that could change my perspective slightly. That is though my take on value in the creative arts world and I would be an ignorant man to not see the folly in that. There are many reasons young people will not get the jobs they want in life, but they don’t mention that perhaps these jobs just don’t satisfy people, maybe if people could choose they would not endure jobs that exist for no other reason than for the sake of existing, bring no real benefit to society or the earth, and are nothing more than ways to pay tax and kill time as we wait to die. Surely it needn’t be this way. Money, economics and business are not fundamentally bad things in their own right but misused and corrupted they lead to the real needs of people being either ignored or dismissed as childish dreams. We all dreamt of something when we were young though, why is we can never seem to remember our dreams?

A Manipulated Mass

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It is very hard in this day and age to know what is true and what isn’t. The internet is arguably the fount of all knowledge, and when we’re not looking at pictures of cats and stalking ex-partners we are quite simply blessed with the opportunity to discover – or to google which is a disturbing example of the evolution of language – the answer to any question we may want to ask. The problem here is that it seems very easy to get a variety of answers to one question. On the one hand that is great, difference of opinion will further debate and understanding within and of society. On the other though you have powerful financial interests manipulating which arguments are most easily accessible, the only inevitability is that debate becomes inaccurate and corrupted. There are few long term positives of such things unless you are the one doing the corrupting.

While this is all seemingly quite obvious, what appears to be the outcome are articles using public opinion to validate the argument, angle or narrative they are attempting to push. For example if you want to push a news story about public perception of an issue, it is very simple to go on the idiots validator – Twitter – select a few tweets – cringe – and post them within your article as proof of your argument. While it may seem obvious that people will dismiss the arguments of morons or people who are clearly not experts in the field – a corruptible concept too – people for one psychological reason or another seem unconsciously more likely to agree with the article if they believe it to be the majority opinion.

I saw an article recently describing how the left have disowned George Orwell because it had come out that he gave the names of suspected communists to the British government in 1949. The article was backed up by a few angry tweets criticising and disavowing him from people who clearly missed the point and didn’t understand the background to why he may have done that. This was in The Independent too which is a left wing British newspaper but it was total bullshit being validated by total bullshit.

The same could be done on the news. When a segment presents interviews with three people in the street for example, we often see two or three with one opinion that supports the overall message and one who doesn’t, how do we know that they only ever interviewed them and not ten others. The point is the media is as corrupt and untrustworthy as the politicians have always been yet we take what they say at face value. With eighty-three percent of mainstream media in the UK owned by three corporations, they can pretty much convince anybody of anything with enough coverage. They can be corrupt and it doesn’t matter. We have vaults of information online but who really looks beyond supposedly trustworthy news sources such as the BBC, or their equivalent in other countries and cultures.

Ultimately we’re as much a pack animal as dogs and if we believe the majority think something we’re more likely to go with it to remain part of the group. If you have such an array of opinions all appearing to validate something it has never been so easy to convince people even when it is in your interests and actively against theirs. The internet is arguable the greatest invention since the printing press, and with such knowledge comes the opportunity for rebellion and sedition live never before. Unfortunately it also seems to bring rise to the polarising and manipulating of peoples the world over. It is though early days, the internet is but a baby in the long history of information. There is still time yet.