When Business Misses The Point

Another example of people missing the point was raised in the Sunday newspapers today. Interestingly like young people who dream of having an interesting creative arts and sports filled career, this one also involves those in education; the University of Sunderland, which like most universities now operates within the corporate world, has decided to drop it’s humanities courses and rely solely on ‘career focused’ courses. One can assume therefore that they are under the assumption that there can be no career possibilities for those studying sociology, history or politics yet I’m quite sure there continue to be a raft of political positions opening up on a regular basis. Evidently though it seems those who actually want to get into politics are better off studying business or law and never the actual field they plan on moving into. Perhaps as a former politic student myself it would be worth pointing out that all politics courses do is educate you on the vast corruption and immoral behaviour required. Not exactly something to aspire to.

The point though with this move is that people continue to overlook the arts. How many of those involved in business will patronisingly belittle the arts and then wonder why they cannot find any decent artist to run the visual side of their advertising campaigns. Do people not realise that were it not for writers and poets the language they speak would be simplified to uninspiring simplicity, they would never be able to manipulate people into buying or believing new things. How about all those middle-aged balding Chief Executives squeezing into their old band t-shirts and seeing some overly priced tour of their favourite now-geriatric band from their youth. Just imagine if Roger Waters or Robert Plant had decided they should focus on a more sensible career and not become rock stars.

People forget about how much in their life is down to creativity. Everything around us whether it is art, music or ideas has such an affect not always upon our bank balance but certainly on how we enjoy and sense the world around us. Sociology, philosophy and politics create the societies we live in; the arts and music make them comfortable. Even the architects who design those beautiful buildings we’re all so fond of advertising to the tourists who spend money visiting our cities and monuments. It’s endless and just folly to overlook these vital glues that hold everything together. Maybe economics and business studies are the pragmatic drivers although thats a debatable concept, without some inspiration though even they would lack the creativity they require to push themselves forward. Like creates like after all, but in this case the first like seems to be born in an ever shrinking and ever under appreciated part of society. One which at this rate will disappear into the forgotten reams of the new grey, permanent growth of our future dystopian world.