One particular bonus of delivering bread is that you get the opportunity to listen to a lot of podcasts. This week I discovered a new one called The Best Thing Since Sliced Bread which aims to prove or, more likely I suspect, disprove the claims behind certain fads and those made on behalf of products. They discuss things such as noise cancelling headphones, teeth whitening and 24-hour sunscreen. The two episodes I have listened to so far have been on CBD oil and caffeine shampoo. It turns out the claims made on behalf of them don’t quite stack up. The caffeine in the shampoo is apparently supposed to stimulate the hair growth but these claims it appears are not sufficiently backed up scientifically, the benefits if any are from the act of massaging the scalp and follicles. The oil was interesting because I have bought it myself in the past and was sure that while it was very subtle, there was certainly a more relaxed and calm feeling to my mind after a few weeks of use. It turns out it may have been a placebo of sorts but not that CBD doesn’t actually have that affect. Apparently to get the benefits made in the claims such as easing anxiety, depression and even heart disease you need to take a lot higher doses than the bottles can possibly prescribe. So the claims while being accurate to a degree are slightly misleading.
I heard first about CBD in random conversations, although at that point people were still talking about oils which contained both CBD and THC, the ingredient which provides the psychoactive qualities. In the last few years, coinciding especially with legalising of hemp and marijuana in the United States, CBD oil has gone viral. In the episode they discuss CBD chocolate, effervescent bath bombs and even infused leggings. I can imagine uber-hipsters wearing them while doing yoga and feeling all kinds of good about themselves. I bought some oil about eighteen months to two years ago just when people were really getting excited. I was most likely convinced to buy by all the positive stories I read on Facebook in articles, memes and others comments. Ultimately we were sharing advertising with each other, we were unconsciously doing the advertising; being both the process and the recipient. While it does provide useful services, social media is more and more becoming little other than an advertising platform. We spot the obvious sponsored posts but the smart ones are those which manage to integrate themselves into all the real ideas, science and news going around. This is just another front of the Fake News concept which in itself already feels like a tired old trope. It seems obvious and it is but sometimes it’s worth seeing and understanding social media from another angle. We’re not just selling ourselves but everything and to everyone.
Observations and Misunderstandings 